Sherco Australia announces top dealers as part of the new Premium Dealer introduction


Sherco Australia is pleased to introduce the Premium Dealer status in recognition of dealerships providing Sherco customer experience of the highest order. Three dealerships have been awarded the Premium Dealer status and another two dealers are expected to join the Premium ranks in a matter of weeks.


“The Premium Dealer status is reserved for dealerships that not only meet high standards, but consistently hold their own high standards of stock, spare parts and above all else, excellent customer service,” said Sherco Australia’s Stephen Tuff.


Toowoomba Bikes & Bits, Powerhouse Motorcycles in Pakenham and Motorcycle Land Ballarat are the first to be awarded Sherco Premium Dealer status.


“Sherco is not just a brand of high-quality motorcycles,” Tuff continued. “From the factory to the retail showroom floors, Sherco is about high standards and we appreciate the dealers that are on the same level. Off-road motorcycling is a competitive market so maintaining high standards is essential. And the dealerships that provide high standards of customer service and comprehensive Sherco experiences deserve to be recognised.”


Sherco Premium Dealers are easily identified by the Premium Dealer symbol accompanying their listing on