Toowoomba Bikes and Bits was created in 1990 with current dealer Principal, Ian Watts, purchasing the business in 2001. The thriving business took on Sherco in 2014 and has not looked back.
Toowoomba Bikes and Bits prides itself on being a business that’s small enough to care but big enough to achieve. They make no bones about the fact that they’re off-road orientated and enthusiastic about racing and trail riding.
Ian Watts says, “We also need to be versatile because we live and operate in a rural area. We have a necessity market and luxury market. We’re big enough to stock what people need but small enough to care for the people walking in. Customers relate to us because they know we ride. They see us riding and we can relate to them. We listen to the customer and provide for their needs. We follow up and make sure business it tight.”
Watts’ catchcry which is often slipped into conversation rings true. ‘You sell the sizzle not the sausage.’
The future looks bright for Toowoomba Bikes and Bits if Watts’ plan is anything to go by.
“We plan to spread the Sherco word and educate riders to join the Sherco tidal wave and surf it all the way to the end. It’s going to be a great ride.”
Toowoomba Bikes and Bits has four full-time staff including Ian and Mary Watts. You can find them at:
27 Prescott Street.
Phone: (07) 4632 1700
You can also find them on Facebook and Twitter.