2024 300 SEF FACTORY

2023 Australian 4-Day Enduro (A4DE) Outright Winning Machine

Since claiming the 2016 Enduro GP World Championship with Australian Matthew Phillips, followed by the 2020 Junior World Championship title with New Zealander Hamish MacDonald, the 300 SEF Factory has evolved into an ultra-refined race-winning platform.

A forgiving motorcycle in almost every way, with mountain-bike-like handling and nimbleness and far from intimidating engine character yet is still incredibly potent out on the trail.
It simply does everything well when it comes to tackling technical terrain and getting through it quickly, or even not so quickly when at trail-riding pace.
That is why it is widely regarded as the best 4-stroke enduro motorcycle available today.

RRP: $16,749 AUD ($18,995 NZD)

*RRP pricing does not include pre-delivery, freight, registration, and stamp duty costs. 

2024 300 SEF FACTORY


• New 2024 graphic design with in-mold technology
• New headlight housing with LED headlight
• New front fender design
• New front brake hose guides (two instead of one)
• New single-colour frame paint – more resistant to scratches and abrasions
• New aluminium rear sprocket
• New clutch cover
• New front and rear wheels (rim, spokes, axle and hub)
• New swingarm: 200g lighter, new bearings, seals & chain adjusters
• New titanium intake valves with max rpm increased to 13,700rpm 
• New shaft and counterbalancer
• New clutch casing with repositioned oil sight glass and fill point 
• New magnesium engine covers 
• New lighter and more compact crankcases
• New gear position sensor 
• New 42mm throttle body  



• New racing-inspired graphics kit with IN-MOLD technology
• Class-leading 48mm KYB closed-cartridge fork
• 50mm KYB shock absorber, 18mm shaft, fully adjustable with model specific settings,
• Exceptional AKRAPOVIČ full titanium exhaust system
• Convenient radiator THERMO FAN with expansion tank
• Premium BREMBO brakes with GALFER 260mm front / 220mm rear discs
• Ultra-light BREMBO hydraulic clutch
• Benchmark EXCEL Takasago rims shod with MICHELIN Enduro tyres
• Trick black-anodized BILLET triple clamps
• Heavy-duty 6mm AXP HDPE bash plate
• Grippy diamond-pattern SELLE DALLA VALLE seat
• Effective DUAL-MAP switch (Hard & Soft)
• Ergonomic OXIA oversized handlebars with matching NEKEN bar pad
• 9.7L TRANSLUCENT fuel tank



Commencing December 1st, 2023, customers who purchase a new Sherco Factory Enduro motorcycle within the promotional period will be entitled to receive an exclusive collection of essential Enduro items valued at an impressive $839.

The bonus items included in this exciting promotion have been chosen to enhance life on the trail whilst boosting cred on and off the bike with that factory rider look.

The ENDURO ESSENTIALS Kit includes the following:

SHERCO Six Days Tool Bag by SCOTT
• A practical solution for carrying tools in competitive conditions.
• Features an elastic hip belt with compression webbing strap closure, spacious front pocket with compartments, a roll-out tool flap, and more.
• Includes a protective fleece-lined pocket for your mobile phone.
• Boasts a 4.5L volume.

SHERCO Travel Gear Bag by OGIO
• A high-quality gear bag designed by OGIO to keep all riding essentials in one place.
• Rugged and stylish, built to withstand the demands of enduro riding.
• Features the OGIO SLED System for increased durability and handling in harsh conditions.
• Smart storage with a large main compartment, external multi-use compartments, telescoping handle, and smooth-rolling wheels.

SHERCO Hydration Pack by USWE
• Never run dry on the trail again with the Sherco USWE hydration pack.
• Adjustable shoulder straps ensure a superb fit.
• Includes a zippered external compartment for essentials and an internal 1.5L hydration bladder.

This exclusive Enduro Essentials Kit adds incredible value to the Sherco Factory Enduro motorcycle purchase, offering riders top-of-the-line gear to complement their off-road riding kit.

To qualify for this promotion, customers must purchase a new MY24 or earlier Sherco Factory Enduro motorcycle from participating authorised Sherco motorcycle dealerships between December 1st, 2023, and February 29th, 2024.


Engine:Single cylinder, 4-stroke DOHC, 4-valve SHERCO technology
Bore and stroke:84mm x 54.8mm
Fuel system:Synerject digital electronic fuel injection
Cooling:Liquid-cooled with radiator thermo fan and expansion tank
Starter:Electric Start
Battery:BS Battery 12V 140A Lithium
Exhaust system:Full Akrapovič titanium exhaust system
Transmission:Six-speed sequential gearbox, primary gears and chain secondary
Clutch:Brembo hydraulic, multi-disc in oil bath
Ignition:DC - CDI ignition with digital advance, dual map switch: Hard and Soft
Frame:High strength Chrome-Molybdenum steel semi-perimeter, AXP 6mm HDPE skid plate
Fuel capacity:9.7 Litres
Brakes:Brembo hydraulic brake system with Galfer 260mm front disc and 220mm rear disc
Fork:48mm KYB closed-cartridge fork, fully adjustable with model-specific settings, 300mm travel
Shock:50mm KYB shock absorber, 18mm shaft, fully adjustable with model-specific settings, 330mm travel
Front wheel:1.60 x 21-inch EXCEL Takasago rim (black) with Michelin Enduro Medium tyre
Rear wheel:2.15 x 18-inch EXCEL Takasago rim (black) with Michelin Enduro Medium tyre
Ground clearance:355mm
Seat height:950mm (930mm with optional accessory -20mm low seat #8685)