It is clear that each country has its own particular way to introduce products into the market. In the case of Trials in the USA, the best way to promote the sport, is to show the sport and promote the product. This is how Ryan Young is focusing his marketing plan of promoting Trials and Sherco at the same time.

Ryan says: "we place separate adds for the motorcycles so we are on more pages of the magazine. We want the readers to see us on every page. Also you can see our message is different for each bike, for example, we promote the 2.0 for the ladies and the 1.25 for the kids. We rotate the full page black and white 1.25 and 2.0 adds every other month". Ryan's strategy is based on:

» Providing the best national support for all Sherco riders at all the Nationals with a huge parts inventory, tools and a full time mechanic, all in a 45 foot long trailer with bed, kitchen and shower.

» Sherco has a great warranty program that we pass on to the customers by sending them replacement parts out same day no questions asked.

» A 28 foot long trailer separate from Sherco motorcycles, just for the RYP accessories for all brands. Again this gives us two locations to touch the public at all National events.

» Other promotions which include starting a National Youth Series that is held the same day as the National adult championships. This Youth series, started by Ryan, was also completely administered by Ryan for the first two years. The series is aptly named the Ryan Young National Youth Trials Series. The youth events are now mandatory for the organizers to do at every AMA/NATC National Championship. This series was started before there were any youth bikes available by the major manufacturers. "I just knew we had to start something for the youth if we were going to have new growth coming into trials". Sherco sponsors all the youth trophies.

» We have worked hard to become exclusive distributors in the US for Trials items. Our first break was when we were given the exclusive right to distribute all of Top Fun's items into the US. After working With Top Fun for a few years and growing their sales and market into the US, we were able to show this sales information to others and prove we could boost their sales in the US. We did it again with Gaerne Trials Boots. Gaerne was selling 200 pair of their Trials boots through a non Trials Distributor/network. Through the RYP network of Trials dealers established through years, we were able to increase the sales of Gaerne Trials boots by 250% the first year and today just three years later are selling over 900 pairs of Gaerne Trials boots a year. With this information we were able to attract others for distribution of their products in the US. We now distribute many top Trials Products in the US: Renthal, Michelin, Regina, Galfer, Aktive reeds, Sureflex Clutches, Clice, NZI, Arrow, Twin air filters, Minter Spark arrestors and many more.